Brand Colors
SPAR Logo
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Logo summary
About the SPAR Logo Logo
Introduction
A fir tree in a green ring beside a red band of white capitals — the SPAR logo in this download is the current international identity of the world’s largest voluntary food retail network.
Brand Overview
SPAR is a Dutch-founded retail network established in 1932 in South Holland by Adriaan van Well, who united independent wholesalers and retailers under one name and one tree. Coordinated by SPAR International from Amsterdam, the network today links thousands of independent stores in more than 40 countries — the largest food retail chain on earth by store count. Its official website is spar-international.com.
History of the SPAR Logo
Van Well named the business “De Spar” — Dutch for “the fir tree” — and the tree has signed the stores ever since. The name is also an acronym of the founding motto: Door Eendrachtig Samenwerken Profiteren Allen Regelmatig (“through united cooperation, everyone profits regularly”). The modern lockup — a white SPAR wordmark on a red band, partnered with the green fir-tree roundel — is the version SPAR International itself publishes, and the file in this download comes from SPAR International’s own website.
Meaning of the Logo
- The fir tree: “Spar” is the tree itself — an evergreen for a network meant to keep growing in every season and every country.
- The red band: The wordmark sits on a fascia-red slab, drawn like the sign above a shop door: this is a retailers’ union, not a single company.
- The green ring: The roundel’s unbroken circle is the cooperative idea — independents standing in a ring, stronger together.
SPAR Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| SPAR Red | #E4002B | The band behind the wordmark (the logo file’s own fill value) |
| SPAR Green | #007A33 | The fir-tree roundel |
| White | #FFFFFF | The SPAR lettering and the tree’s inner space |
The red band and green ring are part of the logo itself; the space around the lockup in this download is fully transparent.
Conclusion
SPAR’s logo is a cooperative drawn in three shapes: a red shop sign, a white name, and an evergreen tree that has meant “the spar” since 1932.
Need the logo in vector format? You are in the right place — download the SPAR logo in SVG or transparent PNG using the buttons above.
