Brand Colors
Edeka Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Edeka Logo Logo
Introduction
A blue “E” the size of a building block on a yellow square — the Edeka logo in this download is the current identity of Germany’s largest supermarket group.
Brand Overview
Edeka is a German supermarket group founded in 1907 in Leipzig, when 21 purchasing cooperatives of colonial-goods shopkeepers united — the name compresses Einkaufsgenossenschaft der Kolonialwarenhändler. Headquartered in Hamburg, Edeka remains a cooperative of independent retailers and is Germany’s biggest grocery group, famous for the slogan “Wir lieben Lebensmittel” — “We love food”. Its official website is edeka.de.
History of the Edeka Logo
The big “E” block has anchored Edeka’s identity for generations: a yellow square carrying a deep blue E, with the full name set beneath in the same blue. The current version gives the E a subtle blue gradient, like light across a shopfront, while keeping the yellow field untouched — the pairing is so established that German shoppers read the yellow square alone as “supermarket”. The version in this download is the current mark, labelled “aktuell” by its source for good reason.
Meaning of the Logo
- The E block: The initial is built like a shelving unit or a crate — a single sturdy block that a cooperative of shopkeepers can all stand behind.
- The yellow field: The square glows like a shop window at dusk — warmth and welcome in the most visible colour on the street.
- The blue gradient: The E shades from bright to deep blue, a small touch of depth in an otherwise flat, honest mark.
Edeka Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Edeka Yellow | #FFE500 | The square field (sampled from the logo artwork) |
| Edeka Blue | #00549E | The E and the EDEKA wordmark — a gradient running from #0075BE to #003D84 |
The yellow square is part of the logo itself — a self-contained badge — so the artwork in this download is the complete badge with no extra background added.
Conclusion
Edeka’s logo is a shopkeeper’s building block: one blue E on one yellow square, holding up Germany’s biggest grocery cooperative since long before supermarkets were supermarkets.
Need the logo in vector format? You are in the right place — download the Edeka logo in SVG or transparent PNG using the buttons above.
