Brand Colors
Migros Logo
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Logo summary
About the Migros Logo Logo
Introduction
One word in unmistakable orange — the Migros logo in this download is the current identity of Switzerland’s largest retailer, a logo so famous its colour alone is a landmark.
Brand Overview
Migros is a Swiss retail cooperative founded in 1925 in Zurich by Gottlieb Duttweiler, who began by selling coffee, rice and soap from five trucks at prices the established grocers called impossible. Headquartered in Zurich and owned by its more than two million cooperative members, Migros is Switzerland’s largest supermarket group and its biggest private employer. Its official website is migros.ch.
History of the Migros Logo
Duttweiler’s first trucks carried a simple name in bold letters; the wordmark settled into its famous form — heavy rounded capitals with a small, almost apologetic lowercase “i” — and into its famous orange as the stores spread across Switzerland. The orange M became such a fixture that Swiss German has a phrase for it: Migros is simply “the orange giant”. The version in this download is the wordmark in use today.
Meaning of the Logo
- The orange: No Swiss brand owns a colour like this — the orange was Duttweiler’s battle flag against the price cartels, and it still signals the cooperative’s promise.
- The little i: One lowercase letter in a shout of capitals — a human irregularity that keeps the giant approachable, and the detail everyone remembers.
- No symbol needed: A century of trust is carried by the name alone, set as plainly as prices on Duttweiler’s first trucks.
Migros Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Migros Orange | #F5821F | The complete wordmark (the logo file’s own style value) |
The Migros wordmark is a one-colour identity in this orange; the space around it in this download is fully transparent.
Conclusion
Migros’ logo proves a colour can be a monument: one orange word, one small i, and a hundred years of Swiss shopping history.
Need the logo in vector format? You are in the right place — download the Migros logo in SVG or transparent PNG using the buttons above.
