Brand Colors
Morrisons Logo
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Logo summary
About the Morrisons Logo Logo
Introduction
A green wordmark with a spray of golden petals rising from its “i” — the Morrisons logo in this download is the current identity of the Bradford-born supermarket chain.
Brand Overview
Morrisons (Wm Morrison Supermarkets) is a British supermarket chain founded in 1899 in Bradford, West Yorkshire, by William Morrison, who began as an egg-and-butter market trader. Still headquartered in Bradford, Morrisons is unusual among big grocers for owning much of its own food production — abattoirs, bakeries and farms — and for its in-store “Market Street” fresh-food counters. Its official website is morrisons.com.
History of the Morrisons Logo
Morrisons used a green “M” in a yellow oval for decades, a mark as familiar on northern high streets as the stores themselves. In 2015 the chain replaced it with a warmer identity: the founder’s name in friendly green lowercase, with golden petals bursting above the “i” — a tree, a sunburst and a market stall’s produce in one small drawing. That 2015 mark, lightly polished since, is the version in this download.
Meaning of the Logo
- The golden petals: The spray above the “i” reads as leaves, petals and sunbeams at once — fresh food, grown and gathered, in a single gesture.
- The green name: Morrisons green is the colour of the market trader the company still claims to be, set in rounded letters that feel like signage painted by hand.
- A name, not initials: Like its founders-era rivals, Morrisons signs the store with the family name in full.
Morrisons Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Morrisons Green | #007531 | The wordmark lettering (the logo file’s own fill value) |
| Morrisons Gold | #FCBC00 | The petal spray above the i |
Green and gold are the artwork’s only colours, and the space around the wordmark and petals in this download is fully transparent.
Conclusion
Morrisons’ logo grows out of its own name: a market gardener’s green word, with fresh produce bursting out of the letter i.
Need the logo in vector format? You are in the right place — download the Morrisons logo in SVG or transparent PNG using the buttons above.
