Brand Colors
Meijer Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Meijer Logo Logo
Introduction
Lowercase red letters carrying two small blue dots like a pair of eyes — the Meijer logo in this download is the current identity of the Midwestern supercenter pioneer.
Brand Overview
Meijer is an American supercenter chain founded in 1934 in Greenville, Michigan, by Dutch immigrant Hendrik Meijer, a barber who opened a grocery beside his barbershop during the Great Depression. Headquartered in Walker, Michigan, Meijer pioneered the one-stop supercenter format in 1962 — years before its famous Arkansas rival — and today runs more than 250 stores across the Midwest. Its official website is meijer.com.
History of the Meijer Logo
Meijer traded under red block capitals for much of the 20th century before softening, in the 2000s, into the current lowercase wordmark: friendly red letters with the dots of the “i” and “j” picked out in blue. The change matched the stores’ “higher standards, lower prices” positioning — a giant that wanted to feel like a neighbour. The lowercase signature in this download is the version on Meijer stores today.
Meaning of the Logo
- The lowercase: A supercenter deliberately writing its name small — the family-store voice Hendrik Meijer started with, kept at giant scale.
- The two blue dots: The i and j dots are the only blue in the mark — a wink of Dutch sky over a red word, and the detail every Midwesterner recognises first.
- Meijer red: The warm red is pure fascia signage, drawn to be read across a Michigan parking lot in February.
Meijer Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Meijer Red | #DD1321 | The wordmark lettering (the logo file’s own fill value) |
| Meijer Blue | #0A4D8C | The dots of the i and j |
Red and a touch of blue are the artwork’s only colours, and the space around the wordmark in this download is fully transparent.
Conclusion
Meijer’s logo is a supercenter in lowercase: Hendrik’s family grocery, still signing its name like a neighbour — just across 250 stores.
Need the logo in vector format? You are in the right place — download the Meijer logo in SVG or transparent PNG using the buttons above.
