Brand Colors
Sainsbury’s Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Sainsbury’s Logo Logo
Introduction
One word in warm orange, set in a typeface drawn only for its owner — the Sainsbury’s logo in this download is the current identity of Britain’s second-largest supermarket chain.
Brand Overview
Sainsbury’s is a British supermarket chain founded in 1869 in London by John James Sainsbury and his wife Mary Ann, who opened a small dairy shop on Drury Lane. Headquartered in London, it grew into one of the UK’s defining grocers — the first British supermarket group to champion own-brand goods — and today runs more than 1,400 supermarkets and convenience stores. Its official website is sainsburys.co.uk.
History of the Sainsbury’s Logo
Sainsbury’s traded for decades under gold serif lettering on dark green. The orange era began with the 1999–2005 identity refreshes, which replaced the heritage colours with a warm orange wordmark in a bespoke humanist typeface — drawn for the brand and used for everything from storefronts to the “Live Well for Less” campaigns. The logo has been refined in spacing since, but the orange wordmark in this download remains the chain’s signature today.
Meaning of the Logo
- The founder’s name, kept whole: No initials, no symbol — 150 years of family grocery history sign the shopfront in full.
- The bespoke lettering: The soft, slightly irregular letterforms are drawn to feel handwritten and human, a grocer’s hand rather than a corporation’s.
- Sainsbury’s orange: The warm orange separates the chain from every green and blue rival on the British high street.
Sainsbury’s Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Sainsbury’s Orange | #F47320 | The complete wordmark (the logo file’s own fill value) |
The Sainsbury’s wordmark is a one-colour identity in this orange; the space around it in this download is fully transparent.
Conclusion
Sainsbury’s logo is a signature, not a symbol: one family name in one warm orange, written in a hand no other supermarket is allowed to use.
Need the logo in vector format? You are in the right place — download the Sainsbury’s logo in SVG or transparent PNG using the buttons above.
