Brand Colors
Kroger Logo
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Logo summary
About the Kroger Logo Logo
Introduction
A blue wordmark whose first letter is secretly a shopping cart — the Kroger logo in this download is the current identity of America’s largest supermarket chain.
Brand Overview
The Kroger Co. is an American supermarket group founded in 1883 in Cincinnati, Ohio, by Barney Kroger, who opened a grocery store with his life savings of $372. Still headquartered in Cincinnati, Kroger operates thousands of supermarkets and multi-department stores under banners including Ralphs, Fred Meyer, Fry’s and King Soopers, making it the largest supermarket operator in the United States. Its official website is kroger.com.
History of the Kroger Logo
For most of the 20th century Kroger used a red-and-blue “Kroger” script, replaced in 1961 by a blue slanted wordmark that served for nearly six decades. In 2019 the company unveiled a friendlier identity built around the “Fresh for Everyone” promise: a rounded blue wordmark whose K is drawn as a shopping cart, with a small arc — part smile, part sunrise — over the lettering. The version in this download is that current mark, as standardised in the 2021 rollout.
Meaning of the Logo
- The cart K: The first letter is built from the outline of a shopping cart — the supermarket itself, hiding in the initial.
- The little arc: The curve above the name reads as a smile and a field at sunrise — “Fresh for Everyone” drawn in one stroke.
- Kroger blue: A single confident blue keeps the identity calm and recognisable across dozens of regional store banners.
Kroger Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Kroger Blue | #21409A | The complete wordmark and cart symbol (the logo file’s own fill value) |
The Kroger identity is a one-colour logo in this deep blue; the space around the wordmark in this download is fully transparent.
Conclusion
Kroger’s logo hides its whole business in its first letter: a shopping cart, a smile of fresh produce, and 140 years of grocery history in one blue word.
Need the logo in vector format? You are in the right place — download the Kroger logo in SVG or transparent PNG using the buttons above.
