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Tchibo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Tchibo Logo
Introduction
A golden script with a swirl of steam woven into its first letter — the Tchibo logo is drawn like a signature on a coffee sack. It belongs to the German retailer that built an empire on beans and weekly surprises.
Brand Overview
Tchibo is a German coffee retailer and café chain founded in Hamburg in 1949 by Max Herz and Carl Tchilinghiryan — the name fuses “Tchi-” from Tchilinghiryan with “Bohne”, the German word for bean. Tchibo began by selling fresh-roasted coffee by mail order and grew into one of Germany’s best-known retailers, pairing coffee shops with a famously rotating range of non-food goods under the slogan “Every week a new world.” Its official website is tchibo.com.
History of the Tchibo Logo
Tchibo’s emblem for decades was a golden coffee-bean symbol above a script wordmark, usually shown on a deep-blue tile. The current identity streamlines the brand to the wordmark alone — and the version in this download is the exact logo file Tchibo serves in its own website header (tchibo.de): the name in a flowing gold script, the bean’s steam curl integrated into the lettering itself. The bean survives as the swirl inside the initial stroke; the tile and the frame are gone.
Meaning of the Logo
- The name itself: Half founder, half bean — “Tchibo” literally spells out the man and the product.
- The steam swirl: The old bean symbol is not deleted but dissolved into the handwriting — aroma rising off the signature.
- Tchibo gold: A warm metallic gold that has coded the brand’s premium promise since the mail-order days, usually shown against the brand’s deep blue.
Tchibo Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Tchibo Gold | #C0A468 | The script wordmark (the brand’s own header artwork; sampled from the logo file) |
| White | #FFFFFF | Backgrounds and reversed applications |
The gold is the single colour of the current header logo — on tchibo.de it appears against white and deep blue alike, exactly as drawn here.
Conclusion
Tchibo’s logo writes the whole business plan in one gold word: a founder’s name, a bean, and a wisp of steam.
Need the logo in vector format? You are in the right place — download the Tchibo logo in SVG or transparent PNG using the buttons above.
