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Dilmah
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Logo summary
About the Dilmah Logo
Introduction
A golden coat of arms held up by two lions, over a black serif name — the Dilmah logo is the grandest mark in this collection: a family crest for the Sri Lankan family that put Ceylon tea back on the map.
Brand Overview
Dilmah (Dilmah Ceylon Tea Company) is a Sri Lankan tea brand founded in 1985 by Merrill J. Fernando and headquartered in Peliyagoda, near Colombo. Fernando named the brand after his sons, Dilhan and Malik, and built it on a radical idea: tea picked, packed, and branded at origin by the producer — not shipped in bulk for foreign blenders. Dilmah became the world’s first producer-owned tea brand and, by 2023, the tenth-largest tea brand on Earth. Its official website is dilmahtea.com.
History of the Dilmah Logo
From the first packs, Dilmah signed itself like a state institution: a heraldic crest — crown, shield, and two lion supporters in gold, with the banner “A New World of Tea” — above the family name in a sturdy black serif. The crest deliberately borrows the language of Ceylon’s colonial-era tea marks and turns it to the producer’s own account: this time, the estate owns the brand. The lockup in this download, crest over wordmark, remains the brand’s primary signature across its tins and cartons worldwide.
Meaning of the Logo
- The lions: Sri Lanka’s heraldic animal, twice over — national pride standing guard over a family name.
- The crown and shield: Borrowed state ceremony, reclaimed: the grower, not the empire, holds the crest now.
- The sons’ name: Dilhan + Malik = Dilmah — a dynasty declared in the trademark itself.
Dilmah Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Dilmah Gold | #B28905 | The crest (sampled from the logo artwork) |
| Black | #231F20 | The wordmark (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
Gold for the crest, black for the name — the two-tone discipline has held since the first Dilmah packs left Sri Lanka.
Conclusion
Dilmah’s logo is a coat of arms for a family that nationalised its own tea: lions, crown, and two sons’ names fused into one word.
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