Brand Colors
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Folgers
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Folgers Logo
Introduction
A confident red serif wordmark — the Folgers logo on this page is the one the brand itself flies on its website today: the name of America’s classic coffee, set plainly in the red it has worn for a century.
Brand Overview
Folgers is an American coffee brand with roots in San Francisco in 1850, when the Pioneer Steam Coffee and Spice Mills — the business young James A. Folger would buy and build into J. A. Folger & Co. — began roasting on the Gold Rush waterfront. Folgers grew into one of the United States’ best-selling ground coffees, famous for the jingle “The best part of wakin’ up is Folgers in your cup.” The brand is now part of The J.M. Smucker Company and roasts in New Orleans. Its official website is folgerscoffee.com.
History of the Folgers Logo
Folgers’ most famous historical mark is the flowing red script with a rising sun, a design that fronted the cans for much of the twentieth century and still anchors the brand’s packaging heritage. As the brand moved online, its identity simplified to the name alone in red — the wordmark in this download is the official logo file served in the header of folgerscoffee.com, a sturdy serif in the brand’s signature red. The script may live on in the brand’s story, but the current web identity is this clean, confident wordmark.
Meaning of the Logo
- The serif capitals: A grocer’s gravitas — the lettering of a brand that has been on American shelves since before the Civil War ended.
- Folgers red: One red for a century of cans, signage, and now screens — continuity is the message.
- The name alone: Like other heritage brands, Folgers reached the point where the wordmark needs no symbol to be recognised.
Folgers Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Folgers Red | #C22126 | The wordmark (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
Sampled from the brand’s own web artwork, the red is the deep brick tone of the classic Folgers cans.
Conclusion
Folgers’ logo is 175 years of breakfasts in one red word: plain, warm, and impossible to mistake for anyone else.
Need the logo in vector format? You are in the right place — download the Folgers logo in SVG or transparent PNG using the buttons above.
