Brand Colors
Lavazza
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Lavazza Logo
Download the Lavazza logo SVG and transparent PNG on this page — the official Lavazza logo vector, with the brand’s official colours, ready for design work.
Introduction
A deep-blue wordmark with one letter flipped upside down — the Lavazza logo has carried the same joyful defect for generations. Underneath, the lockup signs its work like a postcard: TORINO, ITALIA, 1895.
Brand Overview
Lavazza (Luigi Lavazza S.p.A.) is an Italian coffee manufacturer founded in Turin in 1895 by Luigi Lavazza, who turned a small grocery shop on Via San Tommaso into a roasting business built on a then-radical idea: blending beans from different origins for a consistent cup. Still run by the third and fourth generations of the Lavazza family, the company is one of the world’s great coffee houses, and its name is shorthand for Italian espresso culture. Its official website is lavazza.com.
History of the Lavazza Logo
Lavazza’s early marks were ornate labels, but the modern identity distils the brand to its name in bold italic capitals — with the central “A” flipped upside down, its crossbar dropped, so the letter reads as a drop, a flame, and a crown at once. The blue-and-white scheme and the flipped A have anchored the brand since the post-war decades; the version in this download adds the proud strapline “TORINO, ITALIA, 1895” beneath — origin and founding year used as a quality seal.
Meaning of the Logo
- The flipped A: The most famous typo in coffee — a deliberate imperfection that makes the wordmark unmistakable and quietly echoes a falling drop of espresso.
- Lavazza blue: A deep Mediterranean navy that has coded the brand’s packs for decades — premium, Italian, and cool against the red of rivals.
- The strapline: City, country, and year — a 130-year-old family firm signing its hometown like an artist.
Lavazza Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Lavazza Blue | #182C54 | The wordmark and strapline (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
On packs the blue deepens into the famous Lavazza livery; the wordmark itself is a single flat blue, exactly as sampled here.
Conclusion
Lavazza’s logo proves a brand can be built on one wrong letter — flipped in Turin in the last century, and never worth fixing since.
Need the logo in vector format? You are in the right place — download the Lavazza logo in SVG or transparent PNG using the buttons above.
Lavazza Logo SVG and PNG Download
The Lavazza logo SVG above is part of our coffee and tea brand logos SVG collection. Download the Lavazza logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Lavazza logo PNG for presentations, documents and web pages.
