Brand Colors
Humana Logo
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Logo summary
About the Humana Logo Logo
Introduction
One friendly word in a soft, rounded green typeface — the Humana logo in this download is the current identity of the American health insurer, a wordmark designed to feel like a person rather than a corporation.
Brand Overview
Humana is an American health insurance company founded in 1961 in Louisville, Kentucky, by lawyers David A. Jones Sr. and Wendell Cherry, who started with a single nursing home. Headquartered in Louisville, Humana became one of the largest health insurers in the United States, known especially for its Medicare plans. Its official website is humana.com.
History of the Humana Logo
The company began as Extendicare, took the name Humana in 1974, and for decades used sober blue corporate lettering as it grew from nursing homes into hospitals and then insurance. A brand refresh in 2012 replaced the blue with the current custom green wordmark — rounded, lowercase-feeling letterforms built to express the company’s shift toward health and well-being. That green wordmark, in this download, is still the logo today.
Meaning of the Logo
- The rounded type: Every letter is softened — an insurer deliberately drawing itself without sharp edges.
- Humana green: Green says health, growth and go — a deliberate break from the blue of traditional American insurance.
- One word, alone: No symbol, no tagline: the name itself, which literally promises the human, is the whole logo.
Humana Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Humana Green | #4E8416 | The complete wordmark (the logo file’s own fill value) |
Humana’s wordmark is a one-colour identity in this green; it is reversed to white only on the brand’s own green backgrounds.
Conclusion
Humana’s logo is an insurance company trying to sound like a neighbour: one green word, softly drawn, doing all the reassuring by itself.
Need the logo in vector format? You are in the right place — download the Humana logo in SVG or transparent PNG using the buttons above.
