Brand Colors
Peloton Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Peloton Logo Logo
Introduction
A letter P drawn like a rider leaning into a turn, followed by the company name in wide black capitals — the Peloton logo in this download is the current primary identity of the connected-fitness company.
Brand Overview
Peloton Interactive is an American fitness company founded in 2012 in New York City by John Foley with Tom Cortese, Hisao Kushi, Yony Feng and Graham Stanton. Headquartered in New York, it built its name on indoor bikes and treadmills streaming live instructor-led classes, turning home workouts into a group event. Its official website is onepeloton.com.
History of the Peloton Logo
Peloton’s mark has been stable since the company’s early years: an abstract P whose counter and stem suggest a cyclist in motion, paired with a spaced-out uppercase wordmark. The symbol also appears in Peloton red across bikes and the app, but the primary corporate lockup — the version in this download — is the black symbol and wordmark the company leads with today.
Meaning of the Logo
- The P: Read it twice and it becomes a rider leaning forward over the handlebars — the brand’s whole sport hidden in its initial.
- The name: A “peloton” is the pack of riders in a road race — a logo about exercising together, even when every rider is alone at home.
- All black: The monochrome lockup dresses like premium equipment, letting the red symbol do the shouting on the products themselves.
Peloton Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Peloton Black | #181A1D | The complete artwork — symbol and wordmark (the logo file’s own fill value) |
This download is the primary black lockup. On Peloton’s bikes and app icon the same P symbol appears in the brand’s red; the corporate wordmark itself stays black.
Conclusion
Peloton’s logo is a racing pack compressed into one letter: a leaning rider, a wide-tracked name, and a black uniform borrowed from high-end sports equipment.
Need the logo in vector format? You are in the right place — download the Peloton logo in SVG or transparent PNG using the buttons above.
