Brand Colors
M&M’s Logo
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Logo summary
About the M&M’s Logo Logo
Introduction
The M&M’s logo is the name ‘m&m’s’ in chunky brown lowercase letters — the candy that melts in your mouth, not in your hand. Download the M&M’s logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
M&M’s were introduced in 1941 by Forrest Mars Sr. and Bruce Murrie — the two Ms are Mars and Murrie — inspired by chocolate pellets carried by soldiers in the Spanish Civil War. The candy-coated chocolates, printed with a white ‘m’ since 1950, are made by Mars and sold worldwide; the spokescandies introduced in the 1990s became pop-culture figures in their own right.
- Introduced: 1941, USA
- Creators: Forrest Mars Sr. & Bruce Murrie
- Industry: Chocolate candies
- Owner: Mars, Incorporated
History of the M&M’s Logo
The wordmark has evolved from the blocky capitals of the wartime packets to today’s rounded brown lowercase, refreshed most recently in Mars’s 2022 brand update, which softened the letterforms and the ampersand. The brown has never changed: on a shelf of red and blue, M&M’s wears the colour of chocolate itself.
Meaning of the M&M’s Logo
- The lowercase: friendly, handful-sized letters — candy, not corporation.
- The chocolate brown: the product is the colour; no other major candy brand dares wear plain brown.
- The ampersand: the partnership of Mars & Murrie, still printed in the middle of the name.
M&M’s Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Chocolate Brown | #592411 | 89, 36, 17 |
| White | #FFFFFF | 255, 255, 255 |
Conclusion
Two initials, one handful — download the M&M’s logo in SVG and transparent PNG formats, free at VectorDose.
Download the M&M’s logo in SVG and transparent PNG formats, free at VectorDose.
