Brand Colors
Snickers Logo
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Logo summary
About the Snickers Logo Logo
Introduction
The Snickers logo sets ‘SNICKERS’ in blue capitals inside a white parallelogram trimmed in red — the bar that satisfies. Download the Snickers logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Snickers was introduced in 1930 by Mars, Incorporated in Chicago and was named after a favourite horse of the Mars family. The peanut, caramel and nougat bar became the best-selling chocolate bar in the United States and one of Mars’s flagship global brands, made by Mars Wrigley at plants around the world.
- Introduced: 1930, Chicago, USA
- Creator: Mars, Incorporated
- Industry: Chocolate bars
- Owner: Mars, Incorporated
History of the Snickers Logo
The slanted blue wordmark in its white-and-red frame descends from the bar’s mid-century wrappers and was refined into the sharp parallelogram used today. The lettering has barely moved in decades — Mars instead refreshes the pack design around a logo it treats as untouchable.
Meaning of the Snickers Logo
- The parallelogram: a wrapper in motion — the bar tilts forward like it is sliding across the shelf.
- The blue letters: a deep royal blue that has identified the bar since the post-war years.
- The red trim: a thin line of appetite around the frame — small, but always there.
Snickers Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Snickers Blue | #234AA3 | 35, 74, 163 |
| Snickers Red | #FF000A | 255, 0, 10 |
| White | #FFFFFF | 255, 255, 255 |
Conclusion
Named after a horse, built like a meal — download the Snickers logo in SVG and transparent PNG formats, free at VectorDose.
Download the Snickers logo in SVG and transparent PNG formats, free at VectorDose.
