Brand Colors
Wrigley’s Logo
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Logo summary
About the Wrigley’s Logo Logo
Introduction
The Wrigley logo is the name ‘WRIGLEY’ in bright blue capitals — the corporate signature of the company that taught the world to chew. Download the Wrigley logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
The Wm. Wrigley Jr. Company was founded in 1891 in Chicago by William Wrigley Jr., who moved from soap and baking powder giveaways to chewing gum — Juicy Fruit and Spearmint both arrived in 1893. Mars acquired Wrigley in 2008, and its gum and mint brands (Extra, Orbit, Altoids, Life Savers) now sit inside Mars Wrigley.
- Founded: 1891, Chicago, USA
- Founder: William Wrigley Jr.
- Industry: Chewing gum & mints
- Owner: Mars, Incorporated
History of the Wrigley Logo
The company’s final corporate wordmark — clean blue capitals, adopted in its last independent years and still the form carried on Commons and corporate materials — replaced a century of red script signatures. It is deliberately plain: by 2012 ‘Wrigley’ no longer needed decoration to mean gum.
Meaning of the Wrigley Logo
- The plain capitals: a founder’s surname set like a Chicago street sign — no flourish required.
- The bright blue: a fresh, mint-adjacent blue chosen for the corporate era of the gum business.
- The legacy: the parent mark above Extra, Orbit and a century of sticks — the name behind the names.
Wrigley Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Wrigley Blue | #00B6F1 | 0, 182, 241 |
Conclusion
The surname that means gum — download the Wrigley logo in SVG and transparent PNG formats, free at VectorDose.
Download the Wrigley logo in SVG and transparent PNG formats, free at VectorDose.
