Brand Colors
Minute Maid Logo
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Logo summary
About the Minute Maid Logo Logo
Download the Minute Maid Logo logo SVG and transparent PNG on this page — the official Minute Maid Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
White letters on a bold black badge with a leaf-shaped notch — the Minute Maid logo in this download is the 2023 global identity of the brand that invented frozen orange juice concentrate and became Coca-Cola’s first juice business.
Brand Overview
Minute Maid is a juice brand founded in 1945 in Boston, Massachusetts (as Vacuum Foods Corporation), which won a US Army contract to supply frozen orange juice concentrate. The Coca-Cola Company bought it in 1960 — its first move beyond soda. Its official website is minutemaid.com.
History of the Minute Maid Logo
The name — picked to suggest juice made “in a minute”, as if served by a maid — appeared for decades in homely serif lettering, later on a black label with a green-and-orange horizon line. In 2023 Coca-Cola unified Minute Maid worldwide under one identity (with regional names like Cappy and del Valle aligned to the same system): a solid black badge, white serif capitals, and a notch cut into the top edge shaped like a leaf line. That 2023 version is this download.
Meaning of the Logo
- The black badge: A shelf-blocker — one black shape that holds together dozens of juice variants across every market.
- The leaf notch: The dipped top edge abstracts a leaf and an orange grove’s horizon into a single cut.
- White serif capitals: A deliberate return to the brand’s 1940s label typography — heritage inside a modern system.
Minute Maid Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Minute Maid Black | #101820 | The badge (the logo file’s own fill value) |
| White | #FFFFFF | The Minute Maid lettering (the logo file’s own fill value) |
Black and white are the artwork’s own fill values; on packs, flavour colours frame the badge but the logo itself stays two-tone.
Conclusion
Minute Maid’s 2023 logo is wartime ingenuity in a black badge — the juice that armed soldiers’ breakfasts, redrawn as one global mark.
Need the logo in vector format? You are in the right place — download the Minute Maid logo in SVG or transparent PNG using the buttons above.
Minute Maid Logo Logo SVG and PNG Download
The Minute Maid Logo logo SVG above is part of our beverages brand logos SVG collection. Download the Minute Maid Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Minute Maid Logo logo PNG for presentations, documents and web pages.
