Brand Colors
Prime Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Prime Logo Logo
Introduction
Five black block letters and nothing else — the PRIME logo is the youngest mark in this category and one of the loudest: the hydration drink launched by YouTubers Logan Paul and KSI in January 2022 that sold out on three continents.
Brand Overview
Prime (Prime Hydration) is a sports drink brand launched in January 2022 by creators Logan Paul and KSI with Louisville-based Congo Brands. Marketed through their combined social following, it became a viral phenomenon and an official sponsor of the UFC and football clubs including Arsenal. Its official website is drinkprime.com.
History of the Prime Logo
PRIME arrived with the logo it still uses: the name in extremely heavy, tightly-spaced black capitals, designed to survive being read on a phone screen, a thumbnail or the side of a bottle in a fan’s photo. While each flavour floods the bottle in its own neon colour, the wordmark never changes and never adds a symbol — the restraint is what makes the rainbow of flavours read as one brand.
Meaning of the Logo
- Maximum weight type: The letters are as heavy as the format allows — a logo built to shout in a feed of shouting.
- Black on any colour: One black wordmark sits on every flavour’s neon bottle, unifying a range designed to look collectible.
- No symbol: For a brand born on social media, the name itself is the icon — five letters, instantly screenshot-able.
Prime Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Prime Black | #000000 | The complete wordmark (the logo file’s own fill value) |
PRIME’s identity is a one-colour logo: pure black artwork, with flavour colours supplied entirely by the packaging.
Conclusion
PRIME’s logo is influencer-era branding in its purest form — a name set as heavy as possible, in black, trusting the internet to do the rest.
Need the logo in vector format? You are in the right place — download the Prime logo in SVG or transparent PNG using the buttons above.
