Brand Colors
Colgate Logo
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Logo summary
About the Colgate Logo Logo
Introduction
The Colgate logo is white italic lettering riding a slanted red parallelogram — one of the most recognised marks in the bathroom cabinet. Download the Colgate logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Colgate is an American brand of oral hygiene products — toothpastes, toothbrushes, mouthwashes and dental floss — made by Colgate-Palmolive. Colgate toothpaste was first sold in 1873, originally in glass jars, and moved into tubes in 1896. It became a household name in the 1950s with the slogan ‘It Cleans Your Breath While It Cleans Your Teeth’.
- Introduced: 1873, USA
- Maker: Colgate-Palmolive
- Industry: Oral care
- Owner: Colgate-Palmolive
- Website: colgate.com
History of the Colgate Logo
The red-and-white identity grew out of Colgate’s early red packaging, and the slanted parallelogram badge — leaning forward like a smile being drawn — became the brand’s fixed signature in the late 20th century. The current mark keeps the italic white script-style lettering on the red slant, a combination now used on packs in more than 200 countries.
Meaning of the Colgate Logo
- The red parallelogram: the slanted red block is pure shelf energy — it leans forward, suggesting action and a brighter smile.
- The white italic lettering: flowing white type stands for clean teeth and freshness, softened by its hand-drawn feel.
- The red-white pairing: red for vitality, white for hygiene — the two promises of the product in two colours.
Colgate Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Colgate Red | #ED192E | 237, 25, 46 |
| White | #FFFFFF | 255, 255, 255 |
Conclusion
A red slant and white italics: the Colgate logo turns a simple geometric gesture into a global symbol of the healthy smile.
Download the Colgate logo in SVG and transparent PNG formats, free at VectorDose.