Brand Colors
Old Spice Logo
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Logo summary
About the Old Spice Logo Logo
Introduction
The Old Spice logo is a flowing red script — the signature of America’s classic men’s grooming brand. Download the Old Spice logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Old Spice is an American brand of male grooming products — aftershaves, deodorants, body washes, shampoos and soaps — manufactured by Procter & Gamble. It began in 1937 as the Early American Old Spice line of the Shulton Company, founded by William Lightfoot Schultz; the men’s line was released before Christmas 1937, with packaging inspired by early Americana and a fragrance based on his mother’s potpourri.
- Launched: 1937, USA
- Creator: Shulton Inc. (William Lightfoot Schultz)
- Industry: Men’s grooming
- Owner: Procter & Gamble
- Website: oldspice.com
History of the Old Spice Logo
Old Spice’s early packs famously carried a clipper ship, and the script wordmark has sailed alongside it for decades. The current logo keeps the confident hand-lettered script — now standing alone in deep red — a deliberate piece of heritage in a category that keeps chasing the new.
Meaning of the Old Spice Logo
- The script: flowing hand-lettering gives the brand a captain’s-signature confidence and a whiff of old-school ritual.
- The deep red: the rich red is warm, spicy and masculine — the colour of the classic glass bottle and its famous scent.
- The heritage: keeping lettering from the age of sailing ships signals tradition: the aftershave your grandfather trusted.
Old Spice Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Old Spice Red | #A30A27 | 163, 10, 39 |
Conclusion
Old Spice’s red script is a heritage mark that never went out of style — confident, warm and unmistakably nautical Americana.
Download the Old Spice logo in SVG and transparent PNG formats, free at VectorDose.