Brand Colors
Rexona Logo
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Logo summary
About the Rexona Logo Logo
Introduction
The Rexona logo pairs a bold navy tick with a clean navy wordmark — the sign of the deodorant that promises it won’t let you down. Download the Rexona logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Rexona is an Australian deodorant and antiperspirant brand owned by Unilever. It was created in Australia in 1908 by Alice Sheffer, wife of Samuel Fuller of the Sheldon Drug Company, and was taken over by Lever Brothers around 1930. The same brand is sold as Sure in the United Kingdom, Ireland and India, as Degree in the United States and Canada, and as Rexena in Japan and South Korea.
- Created: 1908, Australia
- Creator: Alice Sheffer (Sheldon Drug Company)
- Industry: Deodorants & antiperspirants
- Owner: Unilever
- Website: rexona.com
History of the Rexona Logo
Rexona spent its first decades as an Australian pharmacy brand before Unilever globalised it. The tick device arrived with the brand’s modern era and became the hero of the 2018 identity: a big, assertive check mark integrated with a deep-navy wordmark, used across aerosols, roll-ons and sticks worldwide.
Meaning of the Rexona Logo
- The tick: the oversized check mark is a promise kept — protection confirmed, job done.
- The deep navy: the dark blue is cool and clinical, the colour of all-day confidence.
- The clean sans: the straightforward wordmark keeps the focus on the tick and the promise behind it.
Rexona Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Rexona Navy | #212C54 | 33, 44, 84 |
Conclusion
One tick, one promise. The Rexona logo turns a check mark into a guarantee, in a navy that feels as cool as the product claims.
Download the Rexona logo in SVG and transparent PNG formats, free at VectorDose.
