Brand Colors
Pantene Logo
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Logo summary
About the Pantene Logo Logo
Introduction
The Pantene logo is a poised black serif wordmark — the signature of the shampoo named after a vitamin. Download the Pantene logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Pantene is a brand of hair care products now owned by Procter & Gamble. The line originated in Europe in 1945 at Switzerland’s Hoffmann-La Roche, which based the name on panthenol, the pro-vitamin ingredient in the formula. It spread worldwide after Richardson-Vicks bought it in 1985 and P&G took over the same year; its 2-in-1 Pantene Pro-V became famous in 1989 with the line ‘Don’t hate me because I’m beautiful.’
- Introduced: 1945, Switzerland
- Creator: Hoffmann-La Roche
- Industry: Hair care
- Owner: Procter & Gamble
- Website: pantene.com
History of the Pantene Logo
Pantene’s identity moved from pharmacy lettering to the glamorous gold-and-black world of Pro-V. The current master wordmark simplifies to an elegant black serif — the gold now lives on the bottles — keeping the salon-poised character that the supermodel era made famous.
Meaning of the Pantene Logo
- The serif lettering: high-contrast serifs are the typography of fashion magazines — beauty editorial, bottled.
- The black master: plain black gives the mark a premium, fragrance-counter restraint.
- The name: the wordmark carries the science inside it: ‘panth-‘ from panthenol, the pro-vitamin the brand was named for.
Pantene Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Pantene Black | #000000 | 0, 0, 0 |
Conclusion
Pantene’s wordmark is beauty-counter typography at its purest — an elegant serif that still carries a laboratory in its name.
Download the Pantene logo in SVG and transparent PNG formats, free at VectorDose.
