Brand Colors
Close-Up Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Close-Up Logo Logo
Introduction
The Close-Up logo is a fast black italic wordmark edged in white — the mark of the original gel toothpaste. Download the Close-Up logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. Marketed worldwide by Unilever (and licensed to Church & Dwight in North America since 2003), it is aimed squarely at young consumers with a lifestyle appeal, and is a top-selling toothpaste in countries including India, Pakistan, Nigeria, Brazil and Indonesia.
- Introduced: 1967, USA
- Maker: Unilever
- Industry: Oral care
- Owner: Unilever
- Website: closeup.com
History of the Close-Up Logo
Close-Up broke toothpaste’s white-paste rule in 1967 with a clear red gel and a youthful, close-up-confidence attitude. The logo — lowercase italics that lean into each other — matches that pitch: the current master is set in near-black with a crisp white keyline, ready to sit on the brand’s famous red packs.
Meaning of the Close-Up Logo
- The lowercase italics: leaning lowercase letters feel young, quick and intimate — toothpaste for getting close.
- The white keyline: the fine white outline lifts the dark lettering off the red packaging and gives it a gel-like shine.
- The tight setting: letters crowd together, acting out the brand name: close up.
Close-Up Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Close-Up Black | #201E1E | 32, 30, 30 |
| White | #FFFFFF | 255, 255, 255 |
Conclusion
Close-Up’s logo does what the brand promises — it leans in. Simple italic type, sharpened by a white edge, has carried the gel-toothpaste pioneer since 1967.
Download the Close-Up logo in SVG and transparent PNG formats, free at VectorDose.
