Brand Colors
Pepsodent Logo
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Logo summary
About the Pepsodent Logo Logo
Introduction
The Pepsodent logo sweeps a navy italic wordmark over a red smile — the cheerful signature of one of America’s oldest toothpastes. Download the Pepsodent logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Pepsodent is an American brand of minty toothpaste, introduced in the United States in 1915 by the Pepsodent Company of Chicago; its original formula contained pepsin, a digestive agent meant to break down food deposits on teeth, which gave the brand its name. Unilever bought the company in 1944 and still owns the brand outside North America; it remains a major toothpaste across India and Southeast Asia.
- Introduced: 1915, Chicago, USA
- Creator: Pepsodent Company
- Industry: Oral care
- Owner: Unilever (outside North America)
- Website: pepsodent.com
History of the Pepsodent Logo
Pepsodent taught America to brush daily with some of the earliest mass advertising — including a giant animated neon sign in Times Square in the 1930s. The modern logo keeps the forward-leaning navy italics and adds the red smile swoosh beneath, a graphic grin that has made the brand instantly recognisable across Asia.
Meaning of the Pepsodent Logo
- The red smile: the swoosh under the name is literally a smile — the product’s result drawn in one stroke.
- The navy italics: the leaning deep-blue letters feel fresh and brisk, like the mint the brand is flavoured with.
- The red-blue pairing: red warmth over clinical blue balances family friendliness with cleaning power.
Pepsodent Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Pepsodent Navy | #041A70 | 4, 26, 112 |
| Pepsodent Red | #E70132 | 231, 1, 50 |
Conclusion
A navy wordmark riding a red grin — Pepsodent’s logo draws the smile it has been promising since 1915.
Download the Pepsodent logo in SVG and transparent PNG formats, free at VectorDose.
