Brand Colors
Aussie Logo
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Logo summary
About the Aussie Logo Logo
Introduction
The Aussie logo bounces a pink kangaroo over purple lowercase lettering — the playful mark of the ‘Roo’ hair care brand. Download the Aussie logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Aussie is a hair care brand of shampoos, conditioners, serums, gels and sprays, created in 1979 by American businessman Thomas Redmond. Despite the kangaroo, the slogan ‘Add some Roo to Your Do!’ and its Australian image, the brand is American, made in Europe and the United States by Procter & Gamble, and is focused on the UK and US markets — it is not sold in Australia.
- Founded: 1979, USA
- Founder: Thomas Redmond
- Industry: Hair care
- Owner: Procter & Gamble
- Website: aussie.com
History of the Aussie Logo
Redmond built the brand on an Australian holiday vibe, and the kangaroo has hopped over the wordmark since the early packs. The current stacked logo keeps the leaping ‘roo in bright pink above rounded purple lowercase type — a deliberately fun identity in a category full of clinical claims.
Meaning of the Aussie Logo
- The kangaroo: the leaping roo is pure Australia — energy, bounce and the outdoors in a single silhouette.
- The purple letters: the rich purple has been Aussie’s shelf colour for decades, signalling intensive, fragrant care.
- The pink accent: the hot-pink kangaroo adds the pop of fun the brand’s advertising is famous for.
Aussie Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Aussie Purple | #60269E | 96, 38, 158 |
| Aussie Pink | #E8138B | 232, 19, 139 |
Conclusion
A pink kangaroo on purple type: the Aussie logo proves a hair brand can sell serious care with a grin.
Download the Aussie logo in SVG and transparent PNG formats, free at VectorDose.
