Brand Colors
Signal Logo
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Logo summary
About the Signal Logo Logo
Introduction
The Signal logo sets a deep-navy wordmark over a bright red smile — Unilever’s striped-toothpaste pioneer in its modern dress. Download the Signal logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Signal is a toothpaste brand marketed by Unilever in dozens of countries across Europe, Asia, Africa and Latin America. The brand made its name with striped toothpaste — red and white stripes in a single ribbon of paste — and remains a family staple in many markets, with ranges for kids, whitening and sensitive teeth.
- Maker: Unilever
- Industry: Oral care
- Owner: Unilever
- Website: signal.fr
History of the Signal Logo
Signal’s packs long traded on the red-and-white stripe, a visual shorthand for its two-in-one paste. The current identity, introduced in 2016, modernised the brand into the same family look as its sister brand Pepsodent: a confident navy italic wordmark with the red smile curve beneath it — the stripe, abstracted into a grin.
Meaning of the Signal Logo
- The red smile: the curve under the wordmark is the grin the toothpaste exists to create — and a memory of the famous red stripe.
- The navy italics: deep blue italics signal freshness and forward motion, shared with Unilever’s other oral care brands.
- The clean geometry: dropping the old stripes for one curve keeps the heritage while suiting modern, minimal packaging.
Signal Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Signal Navy | #041A70 | 4, 26, 112 |
| Signal Red | #E70132 | 231, 1, 50 |
Conclusion
Signal distilled a striped paste into a single red smile — a 2016 redesign that kept the memory and lost the clutter.
Download the Signal logo in SVG and transparent PNG formats, free at VectorDose.
