Brand Colors
Reese’s Logo
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Logo summary
About the Reese’s Logo Logo
Introduction
The Reese’s logo is the name ‘Reese’s’ in a yellow script edged in brown and orange — the signature on America’s favourite peanut butter cup. Download the Reese’s logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Reese’s Peanut Butter Cups were introduced in 1928 by H. B. Reese, a former Hershey employee who founded his own candy company in Hershey, Pennsylvania. Hershey acquired the H. B. Reese Candy Company in 1963, and the cups went on to become the best-selling candy brand in the United States.
- Introduced: 1928, Pennsylvania, USA
- Creator: H. B. Reese
- Industry: Peanut butter chocolate
- Owner: The Hershey Company
History of the Reese’s Logo
The script wordmark grew from the lettering on Reese’s early boxes and was fixed in its yellow-orange-brown form as the cups went national. Reese’s packaging is famous for its orange field; the logo’s own colours are the yellow script with its warm brown outline and orange shadow — the palette of peanut butter meeting chocolate.
Meaning of the Reese’s Logo
- The script: a shopkeeper’s hand-painted sign, kept deliberately un-corporate since 1928.
- Yellow and orange: the colours of the wrapper and the peanut filling, warmed to appetite.
- The brown edge: the chocolate cup, drawn as the outline of every letter.
Reese’s Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Reese’s Yellow | #FFF200 | 255, 242, 0 |
| Reese’s Orange | #FF7300 | 255, 115, 0 |
| Cup Brown | #562300 | 86, 35, 0 |
Conclusion
Peanut butter yellow, chocolate brown — download the Reese’s logo in SVG and transparent PNG formats, free at VectorDose.
Download the Reese’s logo in SVG and transparent PNG formats, free at VectorDose.
