Brand Colors
McVitie’s Logo
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Logo summary
About the McVitie’s Logo Logo
Introduction
The McVitie’s logo writes the name in white italic inside a navy ribbon badge — the badge on Britain’s favourite biscuits since 1830. Download the McVitie’s logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
McVitie’s began in 1830 as McVitie & Price, a provision shop on Edinburgh’s Rose Street in Scotland. The company invented the digestive biscuit in 1892 and made the original Hobnob (1985) and the chocolate digestive that became a national ritual. McVitie’s is now the flagship biscuit brand of pladis, headquartered in London.
- Founded: 1830, Edinburgh, Scotland
- Founders: Robert McVitie & Alexander Price
- Industry: Biscuits
- Owner: pladis
History of the McVitie’s Logo
The ribbon badge — the surname in a confident italic on deep navy, edged with the brand’s pink-red swoosh — is the current pack signature, the form carried by Wikipedia and McVitie’s own shelves since the brand’s recent refreshes. The apostrophe rides high in yellow, a small flag over the name.
Meaning of the McVitie’s Logo
- The ribbon: a shop sign unfurled — Edinburgh provisions heritage worn as a banner.
- The navy: biscuit-tin blue: deep, British and built to carry gold and pink trims.
- The italic: a name in motion since 1830 — heritage that never stood still.
McVitie’s Logo Colors
| Color | Hex | RGB |
|---|---|---|
| McVitie’s Navy | #001A70 | 0, 26, 112 |
| Badge Yellow | #FFED00 | 255, 237, 0 |
Conclusion
Edinburgh’s ribbon on every tea break — download the McVitie’s logo in SVG and transparent PNG formats, free at VectorDose.
Download the McVitie’s logo in SVG and transparent PNG formats, free at VectorDose.
