Brand Colors
Hershey’s Logo
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Logo summary
About the Hershey’s Logo Logo
Introduction
The Hershey’s logo sets ‘HERSHEY’S’ in silver block letters on a deep brown flag — the Great American Chocolate Bar’s nameplate. Download the Hershey’s logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Hershey’s was built by Milton S. Hershey, who introduced the Hershey’s Milk Chocolate Bar in 1900 in Pennsylvania and built a company town, Hershey, around his factory. The Hershey Company remains headquartered there, and its bars, Kisses (1907) and syrups made ‘Hershey’ a synonym for chocolate in America.
- Introduced: 1900, Pennsylvania, USA
- Founder: Milton S. Hershey
- Industry: Chocolate
- Headquarters: Hershey, Pennsylvania, USA
History of the Hershey’s Logo
The nameplate descends from the silver-foil lettering of the early bars: heavy slab capitals with a slight forward confidence, printed silver on chocolate brown. It has been polished repeatedly but never redesigned — on the flagship bar the brown-and-silver flag is as protected as the recipe.
Meaning of the Hershey’s Logo
- The slab letters: type built like the bar itself — thick, plain and American.
- Silver on brown: the foil and the chocolate, the two materials of the product, made into a colour scheme.
- The apostrophe: a possessive, not a plural: it is still Milton Hershey’s company town up there.
Hershey’s Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Hershey’s Brown | #43141A | 67, 20, 26 |
| Foil Silver | #C1C1C1 | 193, 193, 193 |
Conclusion
Silver foil, chocolate brown, one man’s name — download the Hershey’s logo in SVG and transparent PNG formats, free at VectorDose.
Download the Hershey’s logo in SVG and transparent PNG formats, free at VectorDose.
