Brand Colors
Cheetos Logo
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Logo summary
About the Cheetos Logo Logo
Download the Cheetos Logo logo SVG and transparent PNG on this page — the official Cheetos Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
The Cheetos logo is the word ‘Cheetos’ in a bouncy yellow script outlined in black — the cheese snack with the orange dust. Download the Cheetos logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Cheetos were introduced in 1948 by Frito-Lay in the United States, created by Charles Elmer Doolin, the founder of Fritos. The crunchy cornmeal snacks — and later the puffs — are sold by PepsiCo’s Frito-Lay division around the world, and the orange residue they leave on fingers has its own fan name: ‘cheetle’.
- Introduced: 1948, USA
- Creator: Charles Elmer Doolin (Frito-Lay)
- Industry: Cheese snacks
- Owner: PepsiCo / Frito-Lay
History of the Cheetos Logo
The hand-drawn script wordmark has been the brand’s face for decades; the current version, standardised in the brand’s recent refreshes, drops the mascot from the master logo and lets the yellow-on-black lettering — with its playful bounce between letters — do the work on bags and billboards alike.
Meaning of the Cheetos Logo
- The bounce: no two letters sit on the same line — the word itself dances like the snack jumps in the bag.
- The yellow: pure cheese-powder yellow, the colour of the product before the orange dust.
- The black outline: a heavy cartoon contour that keeps the script readable at any size.
Cheetos Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Cheetos Yellow | #EEE817 | 238, 232, 23 |
| Outline Black | #1F1A17 | 31, 26, 23 |
Conclusion
The word bounces so the bag doesn’t have to — download the Cheetos logo in SVG and transparent PNG formats, free at VectorDose.
Download the Cheetos logo in SVG and transparent PNG formats, free at VectorDose.
Cheetos Logo Logo SVG and PNG Download
The Cheetos Logo logo SVG above is part of our snacks and confectionery brand logos SVG collection. Download the Cheetos Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Cheetos Logo logo PNG for presentations, documents and web pages.
