Brand Colors
Haribo Logo
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Logo summary
About the Haribo Logo Logo
Introduction
The Haribo logo is the name ‘HARIBO’ in glossy red block letters — the mark of the original gummy bear maker. Download the Haribo logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Haribo was founded in 1920 by Hans Riegel in Bonn, Germany — the name is an acronym of HAns RIegel BOnn. Riegel invented the gummy bear in 1922 (the ‘Dancing Bear’), and his Goldbears became a worldwide standard. The family company, headquartered in Grafschaft, Germany, sells gummies and liquorice in more than 100 countries.
- Founded: 1920, Bonn, Germany
- Founder: Hans Riegel
- Industry: Gummy candies & liquorice
- Headquarters: Grafschaft, Germany
History of the Haribo Logo
The red block-letter wordmark has fronted Haribo packs for generations, usually with a white outline that lifts it off the transparent bags of Goldbears. The letterforms have been cleaned and subtly reshaped over the years, but the recipe — six red capitals, no symbol needed — has never been replaced.
Meaning of the Haribo Logo
- The acronym: the founder hid his own name and home town inside the brand: HAns RIegel BOnn.
- The block letters: heavy, toy-like capitals a child can read across a shop.
- The signal red: one of the reddest reds in food — chosen to shout over clear cellophane.
Haribo Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Haribo Red | #DC241B | 220, 36, 27 |
Conclusion
The founder’s name, hidden in plain sight since 1920 — download the Haribo logo in SVG and transparent PNG formats, free at VectorDose.
Download the Haribo logo in SVG and transparent PNG formats, free at VectorDose.
