Brand Colors
Nutella Logo
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Logo summary
About the Nutella Logo Logo
Introduction
The Nutella logo is the word ‘nutella’ in lowercase — a black ‘n’ followed by red letters — the signature of the world’s favourite hazelnut spread. Download the Nutella logo in SVG and PNG formats below, free at VectorDose.
Brand Overview
Nutella was created by the Italian company Ferrero and launched in 1964, developed by Michele Ferrero from his father Pietro’s 1946 hazelnut-and-cocoa paste, Giandujot. Made in Alba, Piedmont, the spread is now sold in around 160 countries, and a jar is bought somewhere in the world every few seconds.
- Launched: 1964, Alba, Italy
- Creator: Ferrero (Michele Ferrero)
- Industry: Hazelnut cocoa spread
- Headquarters: Alba, Piedmont, Italy
History of the Nutella Logo
The wordmark has kept its friendly lowercase form since the 1960s: a single black initial followed by the name in a warm red. Ferrero guards the lettering closely — the two-colour split is the whole identity, unchanged in essence for six decades while the jar’s label art evolved around it.
Meaning of the Nutella Logo
- The black n: one dark letter anchors the mark, like the first spoonful out of the jar.
- The red name: a warm, appetising red that Ferrero has used on the label since the beginning.
- The lowercase: soft, rounded small letters make a factory product feel homemade and friendly.
Nutella Logo Colors
| Color | Hex | RGB |
|---|---|---|
| Nutella Red | #E2001A | 226, 0, 26 |
| Black | #000000 | 0, 0, 0 |
Conclusion
One black letter, one red word, a billion breakfasts — download the Nutella logo in SVG and transparent PNG formats, free at VectorDose.
Download the Nutella logo in SVG and transparent PNG formats, free at VectorDose.
