Brand Colors
Fiji Water Logo
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Logo summary
About the Fiji Water Logo Logo
Introduction
“From the islands of Fiji” swoops in script over four tall golden letters — the FIJI Water logo belongs to the artesian water that turned a square bottle into a status symbol, drawn from an aquifer on the far side of the Pacific.
Brand Overview
FIJI Water is a natural artesian water founded in 1996 by Canadian entrepreneur David Gilmour, sourced from an aquifer in the Yaqara Valley of Viti Levu, Fiji. Bottled at the source and exported worldwide in its square bottle, the brand is owned by The Wonderful Company. Its official website is fijiwater.com.
History of the Fiji Water Logo
FIJI Water’s branding has barely changed since 1996: the name in tall, elegant serif capitals with a gold finish, introduced by the handwritten line “From the islands of Fiji” and the promise “Natural Artesian Water” beneath. The restraint was the strategy — while rival waters redesigned constantly, FIJI kept one luxurious lockup until the letters alone signalled the price.
Meaning of the Logo
- The golden capitals: Serif letters with a metallic gold outline dress spring water like jewellery — luxury is the product.
- The handwritten line: “From the islands of Fiji” works as a postmark from an untouched place, written rather than printed.
- Artesian, stated plainly: The sober black sub-line grounds the glamour in a technical claim — this water is filtered by volcanic rock for decades.
Fiji Water Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Fiji Gold Light | #F1B70B | The bright edge of the FIJI lettering (the logo file’s own fill value) |
| Fiji Gold Deep | #8E6900 | The shadow tone of the gold lettering (the logo file’s own fill value) |
| Black | #000000 | The script line and “Natural Artesian Water” text |
The gold is drawn as layered tones rather than a flat fill; the values above are the artwork’s own.
Conclusion
FIJI Water’s logo is a gold signature on a postcard from the Pacific — proof that in bottled water, typography can be the luxury.
Need the logo in vector format? You are in the right place — download the Fiji Water logo in SVG or transparent PNG using the buttons above.
