Brand Colors
Powerade Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Powerade Logo Logo
Download the Powerade Logo logo SVG and transparent PNG on this page — the official Powerade Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
Just the name, set like a barbell plate — the Powerade logo in this download is the current stacked black wordmark of Coca-Cola’s sports drink, launched in 1988 to take on Gatorade and never interested in decoration since.
Brand Overview
Powerade is a sports drink brand of The Coca-Cola Company, launched in 1988 and first put on the world stage as the official sports drink of the 1992 Barcelona Olympics cycle. It is the world’s second-largest sports drink, sold in more than 80 countries. Its official website is powerade.com.
History of the Powerade Logo
Powerade’s early identities were colourful and italic, with a swooshing “P” that echoed the motion graphics of 1990s sport. Through the 2000s the wordmark grew heavier and bluer, until a 2019 overhaul stripped everything back: the name alone, in extra-bold black capitals, stacked as POWER over ADE — the version in this download.
Meaning of the Logo
- Weight as message: The letterforms are deliberately heavy — the logo itself looks like it lifts.
- The stacked split: Breaking POWER/ADE across two lines turns the wordmark into a compact block that fits bottle necks and app icons alike.
- Black only: Dropping the old blue let flavour colours own the label; the logo stays the same black anchor on every variant.
Powerade Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Powerade Black | #000000 | The complete wordmark (the logo file’s own fill value) |
The current Powerade identity is a true one-colour logo: black artwork, with each flavour’s colour supplied by the packaging around it.
Conclusion
Powerade’s logo is sports branding at its most blunt — the product’s promise set in the heaviest type on the shelf.
Need the logo in vector format? You are in the right place — download the Powerade logo in SVG or transparent PNG using the buttons above.
Powerade Logo Logo SVG and PNG Download
The Powerade Logo logo SVG above is part of our beverages brand logos SVG collection. Download the Powerade Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Powerade Logo logo PNG for presentations, documents and web pages.
