Brand Colors
Gatorade Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Gatorade Logo Logo
Download the Gatorade Logo logo SVG and transparent PNG on this page — the official Gatorade Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
A black letter G split by an orange lightning bolt — the Gatorade logo compresses the whole invention story into one character: the drink created in a Florida laboratory in 1965 that started the sports-drink industry.
Brand Overview
Gatorade is a sports drink created in 1965 at the University of Florida by a team led by Dr. Robert Cade, to rehydrate the Florida Gators football team. It is owned by PepsiCo (since 2001) and is the world’s best-selling sports drink, the official drink of leagues including the NFL, NBA and NHL. Its official website is gatorade.com.
History of the Gatorade Logo
Early Gatorade labels spelled the name in plain type over football imagery. A 1990s identity set the wordmark in green italic with an orange bolt through it. In 2009 the brand was relaunched around a single letter: a heavy black “G” struck by the lightning bolt, with GATORADE in small capitals above — the version in this download, still current today.
Meaning of the Logo
- The G: One initial carries the whole name — a monogram built for bottle caps, cooler lids and stadium signage.
- The lightning bolt: Speed, electricity and electrolytes in a single slash — the energy the drink promises to put back.
- Black and orange: The high-contrast pairing reads at full sprint, across a field, in television motion.
Gatorade Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Gatorade Black | #000000 | The G letterform and wordmark (the logo file’s own fill value) |
| Bolt Orange | #FBB031 | The lightning bolt’s core tone (the logo file’s own fill value) |
Black and bolt orange (which shades to red at the bolt’s tip) are the artwork’s own fill values.
Conclusion
Gatorade’s logo is a laboratory invention drawn as a superhero emblem: one black letter, one orange bolt, sixty years of sports science behind it.
Need the logo in vector format? You are in the right place — download the Gatorade logo in SVG or transparent PNG using the buttons above.
Gatorade Logo Logo SVG and PNG Download
The Gatorade Logo logo SVG above is part of our beverages brand logos SVG collection. Download the Gatorade Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Gatorade Logo logo PNG for presentations, documents and web pages.
