Brand Colors
Mountain Dew Logo
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Logo summary
About the Mountain Dew Logo Logo
Download the Mountain Dew Logo logo SVG and transparent PNG on this page — the official Mountain Dew Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
Green block letters stacked over red ones, outlined in yellow and black like a vintage hillbilly sign — the Mountain Dew logo in this download is the brand’s 2025 identity, which brought back the full “Mountain Dew” name after sixteen years of “MTN DEW”.
Brand Overview
Mountain Dew is a citrus-flavoured carbonated soft drink owned by PepsiCo. It was created in Knoxville, Tennessee, in the 1940s by brothers Barney and Ally Hartman of Hartman Beverage as a mixer for whiskey; “mountain dew” was slang for moonshine. PepsiCo acquired the brand in 1964. Its official website is mountaindew.com.
History of the Mountain Dew Logo
Early Mountain Dew labels played on the hillbilly theme with a jug-toting mascot, Willy the Hillbilly. The 2009 redesign shortened the name to “MTN DEW” in sharp italic lettering. In 2025, PepsiCo reversed course: the full name returned in chunky retro lettering inspired by the brand’s mid-century signs, with “EST. 1948” — the year of the Hartmans’ first trademark — tucked into the lockup. That 2025 version is the file in this download.
Meaning of the Logo
- The stacked name: “Mountain” in green over “Dew” in red restores the full name drinkers actually say — no abbreviation, no translation needed.
- The retro outlines: Yellow and black keylines copy the painted-sign style of the brand’s Tennessee beginnings.
- EST. 1948: A heritage stamp anchoring a famously futuristic, gaming-led brand to its 1940s recipe roots.
Mountain Dew Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Dew Green | #064724 | The “Mountain” lettering (the logo file’s own fill value) |
| Dew Red | #CB203C | The “Dew” lettering (the logo file’s own fill value) |
| Yellow | #F5E32C | The inner outline around the letters |
| White | #FFFFFF | The letter highlights and “EST. 1948” panel |
| Black | #000000 | The outer shadow outline |
Every colour above is sampled from the artwork itself — a five-colour stack that deliberately looks screen-printed rather than digital.
Conclusion
Mountain Dew’s 2025 logo is a homecoming: the full name, the moonshine-era colours, and a 1948 date stamp, redrawn for the loudest shelf in the drinks aisle.
Need the logo in vector format? You are in the right place — download the Mountain Dew logo in SVG or transparent PNG using the buttons above.
Mountain Dew Logo Logo SVG and PNG Download
The Mountain Dew Logo logo SVG above is part of our beverages brand logos SVG collection. Download the Mountain Dew Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Mountain Dew Logo logo PNG for presentations, documents and web pages.
