Brand Colors
Fanta Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Fanta Logo Logo
Download the Fanta Logo logo SVG and transparent PNG on this page — the official Fanta Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
No orange circle, no leaf — just four white letters bursting out of a slanted blue shape. The Fanta logo in this download is the current global identity, introduced in 2023, for the fruit-flavoured soft drink the Coca-Cola system improvised in wartime Germany in 1940.
Brand Overview
Fanta is a brand of fruit-flavoured carbonated soft drinks owned by The Coca-Cola Company. It was created in Essen, Germany, in 1940 by Max Keith, head of Coca-Cola’s German operation, when wartime embargoes cut off syrup supplies. Its official website is fanta.com. Fanta Orange is the flagship flavour, and the brand is sold in more than 190 countries.
History of the Fanta Logo
Fanta’s name — suggested by salesman Joe Knipp from the German word Fantasie (“imagination”) — spent decades inside an orange circle with a green leaf, most famously on the 1955 Italian relaunch design. The 2016 identity tilted the letters inside that circle. In 2023, Fanta unified its packaging worldwide for the first time: the circle and leaf were dropped and the name was reset as bold white capitals bursting from an angular blue block — the version in this download.
Meaning of the Logo
- The burst-out lettering: The capitals lean and swell as if fizzing out of the bottle — energy first, decoration second.
- The blue block: Dropping the orange circle freed the logo from meaning “orange only”; the blue shape now works across every flavour in the range.
- The slanted cut: The sharp diagonal corner gives the mark a snapped, playful edge that reads instantly at shelf distance.
Fanta Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Fanta Blue | #193BC0 | The angular background block (the logo file’s own fill value) |
| White | #FFFFFF | The FANTA lettering (knocked out of the blue block) |
Blue and white are the artwork’s own fill values — a deliberately two-colour identity that any flavour’s packaging colour can sit behind.
Conclusion
Fanta’s logo is a wartime improvisation turned global icon: four white letters fizzing out of a blue block, simpler today than at any point in its 85-year history.
Need the logo in vector format? You are in the right place — download the Fanta logo in SVG or transparent PNG using the buttons above.
Fanta Logo Logo SVG and PNG Download
The Fanta Logo logo SVG above is part of our beverages brand logos SVG collection. Download the Fanta Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Fanta Logo logo PNG for presentations, documents and web pages.
