Brand Colors
Blue Dart
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Blue Dart Logo
Introduction
Two words in two colours — BLUE in blue, DART in green — set in a chunky italic that looks like it is already airborne. The Blue Dart logo signs South Asia’s best-known express carrier, the Mumbai company inside the DHL Group.
Brand Overview
Blue Dart (Blue Dart Express) is an Indian logistics and courier company founded in Mumbai in 1983 by Tushar Jani, Clyde Cooper, and Khushroo Dubash. It built India’s first domestic express airline, Blue Dart Aviation, and since 2005 has been majority-owned by the DHL Group. Its official website is bluedart.com.
History of the Blue Dart Logo
Blue Dart’s identity is its name made literal: the word BLUE coloured blue, the word DART coloured green, both in a heavy forward italic. The artwork in this download is that long-serving wordmark — the file the Blue Dart Wikipedia article carries as its logo — a two-colour pun that has signed the company’s aircraft and delivery centres across India for decades.
Meaning of the Logo
- The colour pun: BLUE is blue — the name describes itself, the oldest trick in logo design, executed without apology.
- DART in green: The green (#33A44C) second word keeps the mark from being a single-colour label — the dart is the living, moving half.
- The heavy italic: Both words lean hard forward in a blocky sans — air-cargo lettering, built to be read off a fuselage.
Blue Dart Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Blue Dart Blue | #065DAC | The word BLUE (the logo file’s own fill value) |
| Blue Dart Green | #33A44C | The word DART (the logo file’s own fill value) |
Both colours are the artwork’s own fill values, taken from the logo file.
Conclusion
Blue Dart’s logo is a name that paints itself: blue for the sky it flies in, green for the dart in flight.
Need the logo in vector format? You are in the right place — download the Blue Dart logo in SVG or transparent PNG using the buttons above.
