Brand Colors
OnTrac
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the OnTrac Logo
Introduction
A black lowercase wordmark with one red dash floating over the T — the OnTrac logo is the unified face of America’s regional parcel carriers, the brand that LaserShip and OnTrac became together. Minimal, fast, and unmistakably pointed.
Brand Overview
OnTrac is an American parcel delivery company headquartered in Vienna, Virginia. The Western carrier OnTrac (founded 1991) and the Eastern carrier LaserShip (founded 1986) combined in 2021 and adopted the single OnTrac name in 2022, creating a coast-to-coast regional network rivalling the national duopoly. Its official website is ontrac.com.
History of the OnTrac Logo
The artwork in this download is the 2023 identity of the merged company: the name in a custom lowercase with a distinctive tall T, and a single red dash — a parcel’s motion line — hovering over it. It replaced both predecessor brands’ marks as the combined network rolled out across the United States.
Meaning of the Logo
- The red dash: One streak of red (#CC2027) above the T — a package in transit, the only decoration the mark allows itself.
- The tall T: The crossbar of the T stretches through the word — “on track” drawn into the anatomy of the name itself.
- Plain black: The wordmark in near-black (#121212) — an e-commerce-era logo designed to sit on a tracking page, not a billboard.
OnTrac Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| OnTrac Black | #121212 | The wordmark (the logo file’s own fill value) |
| OnTrac Red | #CC2027 | The dash above the T (the logo file’s own fill value) |
Both colours are the artwork’s own fill values, taken from the logo file.
Conclusion
OnTrac’s logo is a tracking status set in type: a black word, one red streak of motion, always on track.
Need the logo in vector format? You are in the right place — download the OnTrac logo in SVG or transparent PNG using the buttons above.
