Brand Colors
GLS
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Logo summary
About the GLS Logo
Introduction
Three heavy blue letters and a yellow full stop that is secretly an arrow — the GLS logo belongs to the Amsterdam-based parcel network that grew out of Royal Mail’s European arm. The mark in this download is the company’s 2021 identity.
Brand Overview
GLS (General Logistics Systems) is a Dutch-British parcel and logistics group founded in 1999, built from the German Parcel company and a string of European acquisitions under Royal Mail Group. Headquartered in Amsterdam, it runs parcel networks across Europe and North America. Its official website is gls-group.com.
History of the GLS Logo
GLS rebranded in October 2021, dropping the arrow device that had underlined its name since the 1990s for a bolder construction: the initials in a deep, confident blue, closed by a yellow dot that keeps the arrow’s spirit — a full stop with direction in it. The artwork in this download is that 2021 logo, the file the GLS Group Wikipedia article carries as current.
Meaning of the Logo
- The heavyweight initials: GLS set in extra-bold capitals — a network brand built for the side of a truck, readable at a glance.
- The yellow dot: The full stop after the name is the old arrow, distilled — movement reduced to a single point of GLS yellow (#FDDB3F).
- GLS blue: A saturated royal blue (#061AB1) carries the name — the corporate colour of the group’s European network.
GLS Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| GLS Blue | #061AB1 | The GLS lettering (the logo file’s own fill value) |
| GLS Yellow | #FDDB3F | The dot after the name (the logo file’s own fill value) |
Both colours are the artwork’s own fill values, taken from the logo file.
Conclusion
GLS’s logo ends its name with a point of yellow energy: three blue letters, one full stop, no wasted motion.
Need the logo in vector format? You are in the right place — download the GLS logo in SVG or transparent PNG using the buttons above.