Brand Colors
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JYSK
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the JYSK Logo
Introduction
A white goose on a deep-blue field, beside four no-nonsense letters — the JYSK logo is Denmark’s answer to IKEA: Scandinavian value, drawn with a bird. It fronts more than 3,400 stores in around 50 countries.
Brand Overview
JYSK is a Danish retail chain founded on April 2, 1979, in Aarhus, Denmark, by Lars Larsen, who opened the first Jysk Sengetøjslager (“Jutland Bed Linen Warehouse”) selling bedding at honest prices. Headquartered in Brabrand, Denmark, and owned by the Lars Larsen Group, JYSK now sells mattresses, furniture, and home décor across Europe and beyond. The name means “Jutlandic” — from Jutland, the Danish peninsula Larsen came from. Its official website is jysk.com.
History of the JYSK Logo
The goose has been JYSK’s symbol since the company’s beginnings — a bird linked to the brand’s origins and to the down and feather bedding the first stores were built on. The logo sets the goose’s profile beside the JYSK name in bold white capitals on a solid blue rectangle: a design so direct it works identically on a Danish warehouse, a Canadian storefront, or a shipping box, and it has changed remarkably little since 1979.
Meaning of the Logo
- The goose: A nod to the duvets and pillows that started it all — and to Jutland modesty: a farm bird, not an eagle.
- The blue block: The logo is a solid signboard, not a wordmark — built to be read from a moving car on a retail park.
- “Jutlandic”: The name itself is the brand promise in Danish culture — modest, sturdy, honest trading.
JYSK Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| JYSK Blue | #034694 | The logo field (sampled from the logo artwork) |
| White | #FFFFFF | The goose and wordmark within the blue field |
Brandfetch’s swatch for the brand is a close cousin of the artwork blue (#143C8A); on the stores themselves it is always this pairing — blue board, white bird.
Conclusion
JYSK’s logo is a goose, a promise, and a blue sign that never blinks. Scandinavian retail at its most straightforward.
Need the logo in vector format? You are in the right place — download the JYSK logo in SVG or transparent PNG using the buttons above.
