Brand Colors
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Lowe’s
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Logo summary
About the Lowe’s Logo
Introduction
A blue rooftop over a friendly script — the Lowe’s logo has welcomed American DIYers for generations. The gabled badge is one of the most recognized marks in home improvement, second only to the orange of its great rival.
Brand Overview
Lowe’s is an American home-improvement retail giant founded on March 25, 1921, in North Wilkesboro, North Carolina, by Lucius Smith Lowe. Headquartered today in Mooresville, North Carolina, Lowe’s grew from a single hardware store into one of the largest home-improvement chains in the world, serving homeowners and professionals — its famous “Pros” — across the United States and Canada. Its official website is lowes.com.
History of the Lowe’s Logo
The mark distills the business into one image: a house. The white script wordmark sits inside a deep-blue gabled shape — literally the roof of a home — a design that has anchored Lowe’s identity through decades of expansion. While layouts and taglines around it have changed (from “Improving Home Improvement” to “Do It Right”), the blue rooftop badge has remained the constant on storefronts, trucks, and the Lowe’s blue aprons worn by staff.
Meaning of the Logo
- The gable: A house roof as the whole symbol — everything under it is the business.
- The script: A handwritten-feeling wordmark (apostrophe included) that keeps a century-old family hardware store personal at giant scale.
- Lowe’s blue: A deep, dependable blue chosen to promise competence and calm in a category of dust and noise.
Lowe’s Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Lowe’s Blue | #004990 | The gabled badge (sampled from the logo artwork) |
| White | #FFFFFF | The script wordmark within the badge |
Brandfetch lists an even deeper navy (#01216A) in the digital palette; the badge itself renders in the classic blue sampled above — the color of the aprons and the storefronts.
Conclusion
One roof, one script, one blue. Lowe’s logo turns a hardware store into a house — and a house into a promise of help.
Need the logo in vector format? You are in the right place — download the Lowe’s logo in SVG or transparent PNG using the buttons above.
