Brand Colors
MUJI
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Logo summary
About the MUJI Logo
Download the MUJI logo SVG and transparent PNG on this page — the official MUJI logo vector, with the brand’s official colours, ready for design work.
Introduction
Four red capitals over four Japanese characters — the MUJI logo is the most famous anti-logo in retail: the mark of a brand whose entire philosophy is having no brand at all.
Brand Overview
MUJI — short for Mujirushi Ryohin, Japanese for “no-brand quality goods” — was launched in Japan in 1980 and is operated by Ryohin Keikaku Co., Ltd., headquartered in Tokyo. What began as a range of plainly packaged, unbranded products became a global chain selling furniture, homeware, clothing, and food in dozens of countries — all designed to disappear quietly into daily life. Its official website is muji.com.
History of the MUJI Logo
MUJI was born as a reaction against the branded excess of consumer Japan: products with no logos, plain packaging, and prices lowered by eliminating everything unnecessary. The identity follows the same rule — the name set in red, with 無印良品 (Mujirushi Ryohin) beneath it. It is a deliberately un-designed design, and it has stayed essentially unchanged since 1980 even as MUJI expanded from a supermarket corner into standalone stores and hotels worldwide.
Meaning of the Logo
- “No-brand” as the brand: The logo states the philosophy outright — quality goods, no label worship.
- The Japanese characters: 無印良品 anchors the mark in its Tokyo origins; abroad, it reads as a quiet seal of authenticity.
- MUJI red: A deep, calm red — present, but never shouting; the only ornament the brand allows itself.
MUJI Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| MUJI Red | #7F0019 | The wordmark and Japanese characters (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
Everything else in MUJI’s world is deliberately neutral — undyed cardboard, clear acrylic, natural wood — so the single red mark carries the whole identity.
Conclusion
MUJI’s logo is a paradox that works: a world-famous trademark for the trademark-less. Four red letters arguing, quietly, for less.
Need the logo in vector format? You are in the right place — download the MUJI logo in SVG or transparent PNG using the buttons above.
MUJI Logo SVG and PNG Download
The MUJI logo SVG above is part of our home and living brand logos SVG collection. Download the MUJI logo in SVG vector format for sharp, scalable use at any size, or grab the transparent MUJI logo PNG for presentations, documents and web pages.
