Brand Colors
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Ashley Furniture
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Logo summary
About the Ashley Furniture Logo
Introduction
An orange roofline over a calm charcoal name — the Ashley logo is the current face of the world’s largest furniture maker. Ashley Furniture shortened its name, sharpened its mark, and kept the warmth.
Brand Overview
Ashley Furniture (Ashley Furniture Industries) is an American furniture manufacturer and retailer founded in 1945 in Chicago, Illinois, by Carlyle Weinberger as a furniture sales operation. After merging with Wisconsin manufacturer Arcadia Furniture under Ron Wanek, the company moved its headquarters to Arcadia, Wisconsin, in 1982. It is now the largest manufacturer of home furnishings in the world, selling through more than a thousand Ashley stores. Its official website is ashleyfurniture.com.
History of the Ashley Furniture Logo
For decades the stores traded as Ashley Furniture HomeStore, signed in a traditional serif-and-script identity. In 2022 the retail brand refreshed: the storefront name shortened to simply ASHLEY, and the logo became the mark in this file — a simple orange outline of a house roof floating above the name, set in a clean modern sans. The redesign matched the company’s ambition to be known not as a warehouse of furniture, but as a brand for the love of home.
Meaning of the Logo
- The roofline: A single-stroke house outline — the product, the promise, and the place it all ends up, in one gesture.
- Ashley orange: Warm and energetic, deliberately unlike the blues of the DIY giants — this is the living room, not the lumber aisle.
- The plain capitals: Dropping “Furniture HomeStore” from the sign says the name alone now carries the recognition.
Ashley Furniture Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Ashley Orange | #F88D2A | The roofline mark (artwork; matches Brandfetch) |
| Charcoal | #3D3935 | The ASHLEY wordmark (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
Orange and warm charcoal run across the refreshed storefronts and delivery fleet — a warmer palette than any of Ashley’s big-box rivals.
Conclusion
Ashley’s 2022 logo draws the whole business in two strokes: a roof, and a name America already knows. Less signage, more home.
Need the logo in vector format? You are in the right place — download the Ashley Furniture logo in SVG or transparent PNG using the buttons above.
