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H&M Home
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Logo summary
About the H&M Home Logo
Introduction
The famous red monogram, followed by four serif capitals — H&M HOME. The H&M Home logo takes one of fashion’s most recognized signatures and writes “home” after it, in the same confident hand.
Brand Overview
H&M Home is the home-furnishings brand of the Swedish H&M Group. H&M itself was founded in 1947 by Erling Persson and is headquartered in Stockholm, Sweden. H&M Home launched online in 2009, applying the group’s formula — design and quality at the best price — to textiles, furniture, lighting, and décor; it now sells through dedicated concept stores and shop-in-shops in dozens of markets. Its official website is hm.com.
History of the H&M Home Logo
The H&M signature — those slanted, hand-drawn-feeling red capitals — has identified the group since its early decades. When the home concept arrived in 2009, it did not invent a new mark: it extended the family signature, setting HOME in matching red serif capitals after the monogram. The lockup keeps the fashion brand’s energy while the classical serif of “HOME” adds a note of domestic formality.
Meaning of the Logo
- The H&M monogram: Instant global recognition — the home line inherits seventy years of brand equity in two letters.
- “HOME” in serif capitals: A change of register from fashion to interiors, without changing the voice.
- All red: One color, no secondary marks — the same discipline as the parent brand.
H&M Home Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| H&M Red | #D6001C | The full lockup (sampled from the logo artwork) |
| White | #FFFFFF | Backgrounds and reversed applications |
The artwork’s deep red sits close to the H&M Group’s signature red (Brandfetch lists the parent brand’s red as #E50010) — one unmistakable color across fashion and home.
Conclusion
H&M Home’s logo is a signature extended by a single word — proof that a strong enough monogram can move house without moving brand.
Need the logo in vector format? You are in the right place — download the H&M Home logo in SVG or transparent PNG using the buttons above.
