Brand Colors
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UCLA
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Logo summary
About the UCLA Logo
Introduction
Four block letters in bright California blue. The UCLA logo is the institutional voice of the University of California, Los Angeles — bold, sunny, and built like architecture.
Brand Overview
UCLA — the University of California, Los Angeles — is a public research university in Los Angeles, California, founded in 1919. It is one of the most applied-to universities in the United States, working to the UC motto “Fiat Lux” (Let There Be Light). Its official website is ucla.edu.
History of the UCLA Logo
UCLA’s primary institutional logo sets the initials UCLA in strong, slightly italic block capitals in UCLA Blue. The letterforms — with their distinctive sharp-apexed “A” — are custom-drawn for the university and appear across its academic identity, distinct from the famous script reserved for athletics. The blue is deliberately brighter than its rivals’: chosen to evoke the California sky over Westwood.
Meaning of the Logo
- The block letters: Architecture in type — stable, sunlit, and engineered to read at freeway distance.
- UCLA Blue: A brighter blue than any peer institution dares — the Pacific sky as a brand color.
- UCLA Gold: The companion color of California poppies and sunsets, used across the wider identity system.
UCLA Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| UCLA Blue | #2774AE | The lettermark — primary brand color |
| UCLA Gold | #FFE801 | Secondary brand color (Brandfetch) |
| White | #FFFFFF | Reversed applications on blue fields |
UCLA Blue and Gold cover everything from Royce Hall’s towers to the admissions letters opened across the world each spring.
Conclusion
UCLA’s logo is four letters and a climate — the California promise, typeset.
Need the logo in vector format? You are in the right place — download the UCLA logo in SVG or transparent PNG using the buttons above.
