Brand Colors
Imperial College London
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Logo summary
About the Imperial College London Logo
Download the Imperial College London logo SVG and transparent PNG on this page — the official Imperial College London logo vector, with the brand’s official colours, ready for design work.
Introduction
One word, custom-built. The Imperial College London logo dropped “College London” in 2024 and rebuilt the name IMPERIAL in a bespoke typeface — a STEM university treating its own identity as an engineering project.
Brand Overview
Imperial College London is a public research university in London, England, founded in 1907, specializing in science, engineering, medicine, and business. Its motto is “Scientia Imperii Decus et Tutamen” — “Knowledge is the adornment and protection of the Empire.” The official website is imperial.ac.uk.
History of the Imperial College London Logo
In February 2024, Imperial launched a new visual identity designed by Pentagram. The old two-line “Imperial College London” wordmark gave way to a single word — IMPERIAL — set in a bespoke, near-monospace typeface whose even, technical letterforms nod to code, instrumentation, and the laboratory. The full institutional name remains Imperial College London; “Imperial” is now its official visual shorthand, in line with peers like Oxford and Cambridge.
Meaning of the Logo
- The single word: “Imperial” alone — the confidence of a top-ten university abbreviating itself like a global brand.
- The bespoke typeface: Even-width, technical letters: the alphabet redrawn as precision equipment.
- The break with heraldry: No crest, no shield — a science university choosing the future tense over the past.
Imperial College London Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The wordmark (sampled from the logo artwork on imperial.ac.uk) |
| Imperial Navy | #000080 | Deep blue brand swatch (Brandfetch) |
| White | #FFFFFF | Reversed applications |
The new wordmark now runs across Imperial’s South Kensington campus, its hospitals, and its research fleet — a total identity reset executed in a single word.
Conclusion
Imperial rebuilt its logo the way it builds everything else: strip it to the essential component, engineer it precisely, and ship it.
Need the logo in vector format? You are in the right place — download the Imperial College London logo in SVG or transparent PNG using the buttons above.
Imperial College London Logo SVG and PNG Download
The Imperial College London logo SVG above is part of our universities brand logos SVG collection. Download the Imperial College London logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Imperial College London logo PNG for presentations, documents and web pages.
