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New York University
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Logo summary
About the New York University Logo
Introduction
A white torch burning inside a violet square. The New York University logo pairs the flame of knowledge with the most distinctive color in American higher education.
Brand Overview
New York University is a private research university in New York City, founded in 1831 by Albert Gallatin and a group of New Yorkers who wanted a university open to all. Its motto is “Perstare et Praestare” — “To persevere and to excel.” The official website is nyu.edu.
History of the New York University Logo
The torch at the heart of NYU’s identity comes from the university’s seal, where it represents the light of knowledge carried into the city. In the modern logo, a stylized white torch — its flame drawn in flowing curves — stands inside a solid square of NYU Violet, beside the words NEW YORK UNIVERSITY. The violet itself is founding-era symbolism: students chose it in the 1830s for the violets that bloomed in Washington Square, still the university’s front yard.
Meaning of the Logo
- The torch: Knowledge carried outward — NYU’s identity is a university in and of the city, not walled off from it.
- NYU Violet: #57068C — a color no other major university claims, chosen for the flowers of Washington Square.
- The square: A city block, a window, a flag — the mark is built to sit naturally on the grid of New York.
New York University Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| NYU Violet | #57068C | The torch square and wordmark — primary brand color |
| White | #FFFFFF | The torch flame and reversed applications |
Violet banners hang across Washington Square and NYU’s global sites from Abu Dhabi to Shanghai — one torch, one color, worldwide.
Conclusion
NYU’s logo takes a 19th-century flower and a classical torch and makes them unmistakably modern — and unmistakably New York.
Need the logo in vector format? You are in the right place — download the New York University logo in SVG or transparent PNG using the buttons above.
