Brand Colors
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UC Berkeley
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Logo summary
About the UC Berkeley Logo
Introduction
A stately serif wordmark in deep blue — the UC Berkeley logo signs the flagship campus of the University of California with the confidence of a public institution that changed the world.
Brand Overview
UC Berkeley (the University of California, Berkeley) is a public research university in Berkeley, California, founded in 1868 as the first campus of the University of California system. It shares the UC motto “Fiat Lux” — Let There Be Light. Its official website is berkeley.edu.
History of the UC Berkeley Logo
Berkeley’s primary signature sets the name “Berkeley” in large, classical serif capitals and lowercase, with “UNIVERSITY OF CALIFORNIA” in spaced capitals beneath — a lockup in deep Berkeley Blue. The wordmark anchors an identity system built for the digital age while keeping the gravitas of the campus’s Beaux-Arts core, from the Campanile to Memorial Glade.
Meaning of the Logo
- The serif wordmark: Classical letterforms for the university that pairs Nobel laureates with free-speech history — tradition and dissent in one face.
- Berkeley Blue: A deep, serious blue: the color of the institution’s research weight and Bay Area fog alike.
- California Gold: The system’s founding gold — the ‘Golden State’ written into the palette since 1868.
UC Berkeley Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Berkeley Blue | #00326F | The wordmark (sampled from the logo artwork) |
| California Gold | #FDB515 | Secondary brand color (Brandfetch) |
| White | #FFFFFF | Reversed applications |
Berkeley Blue and California Gold run from the Lawrence Hall of Science to the Golden Bears’ field — the original UC colors, still setting the standard.
Conclusion
Berkeley’s logo does not shout. A great public university, confident in serif and blue, lets the work speak.
Need the logo in vector format? You are in the right place — download the UC Berkeley logo in SVG or transparent PNG using the buttons above.
