Brand Colors
Smirnoff Logo
Download a clean vector or high-resolution PNG, or copy the SVG source directly into your project.
Logo summary
About the Smirnoff Logo Logo
Download the Smirnoff Logo logo SVG and transparent PNG on this page — the official Smirnoff Logo logo vector, with the brand’s official colours, ready for design work.
Introduction
A hand-drawn signature flourishing inside a shield, crowned like a coat of arms — the Smirnoff logo in this download is the current identity of the world’s best-selling vodka, taken from Smirnoff’s own website.
Brand Overview
Smirnoff is a vodka brand founded in 1864 in Moscow, Russia, by Pyotr Arsenievich Smirnov, whose distillery became purveyor to the Imperial Court. After the Revolution his son Vladimir rebuilt the house in Paris under the French spelling “Smirnoff”, and the flagship No. 21 recipe conquered America; today the brand belongs to Diageo and is the world’s top-selling vodka. Its official website is smirnoff.com.
History of the Smirnoff Logo
For most of the twentieth century Smirnoff signed itself with heraldry: crowns, double-headed eagles and the arms of imperial Moscow, honouring its court warrant. A 2023 global redesign distilled that heritage into the mark in this download: the name re-drawn as a confident hand-written signature, set inside a shield outline and topped by a single crown — the imperial story retold in one gesture, drawn to feel human rather than corporate. This one-colour version is the form published on smirnoff.com itself.
Meaning of the Logo
- The signature script: A founder’s handwriting — the personal guarantee of a recipe guarded since 1864.
- The crown: Smirnov was official purveyor to the Russian Imperial Court; the crown is that warrant, kept.
- The shield: A frame of honour around the name — the coat of arms simplified for a new century.
Smirnoff Logo Colors
| Color | Hex Code | Usage |
|---|---|---|
| Black | #000000 | The signature and shield in this official one-colour version (the logo file’s own fill value) |
The crown is shaded in soft chrome greys within the artwork, and the space around the lockup in this download is fully transparent.
Conclusion
Smirnoff’s new logo signs its name like its founder did — a signature under a crown, imperial history in a single stroke.
Need the logo in vector format? You are in the right place — download the Smirnoff logo in SVG or transparent PNG using the buttons above.
Smirnoff Logo Logo SVG and PNG Download
The Smirnoff Logo logo SVG above is part of our alcohol brand logos SVG collection. Download the Smirnoff Logo logo in SVG vector format for sharp, scalable use at any size, or grab the transparent Smirnoff Logo logo PNG for presentations, documents and web pages.
